PGDM at MICA Ahmedabad | Admission, Accreditation & Placement Insights

About Mudra Institute of Communications, Ahmedabad (MICA)

The Postgraduate Diploma in Management – Communications (PGDM-C) at Mudra Institute of Communications, Ahmedabad (MICA), is a flagship program for its unique blend of core management education with strategic marketing and communication insights. MICA, India’s premier marketing, branding, media, and digital communication studies institute, offers a distinct program that focuses on creativity and business strategy.

Admission: Applicants must hold a bachelor’s degree in any discipline with a minimum of 50% marks. Candidates must appear for one of the national-level entrance exams such as CAT, XAT, or GMAT. In addition, MICA conducts its entrance exam—MICAT—which assesses aptitude in divergent thinking, written communication, and psychometric profiling. Shortlisted candidates undergo a Group Exercise and Personal Interview for final selection. The Group Exercise evaluates candidates' ability to work in a team and their communication skills. At the same time, the Personal Interview allows us to assess their motivation and fit for the program.

Accreditation: MICA, approved by the All India Council for Technical Education (AICTE), is renowned for its innovative curriculum, which integrates creativity with business strategy. The institute's commitment to maintaining high academic standards and industry relevance through continuous curriculum updates ensures a quality education for its students.

Placement: MICA's Placement Cell actively connects students with industry leaders, offering support through internships, live projects, and career workshops. This proactive approach ensures students feel supported and guided in their career paths.