The MICAT has been designed as a comprehensive test to assess analytical and verbal ability, logical reasoning, convergent & divergent thinking, written communication skills, creative potential and general awareness about contemporary social and industry related issues including areas covering media, marketing, advertising and business.
We expect our prospective candidates to be well-read, innovative and intelligent with an analytical bent of mind. A regular habit of reading newspapers and practice in analytical and creative writing would be useful.
GE and PI – These consist of a series of interactions with the candidates to assess their suitability for the Strategic Marketing and Communication driven industry sectors. This does not require any prior preparation.