Career based on MBA Specializations

While finding the MBA specializations online you will be able to find more than 80 specializations out of which you can match specializations as per your choice. Majority of the Business Schools offers specializations such as Finance, Marketing, Human Resources, Information Technology, Operations, International Business, Strategy etc. in which students can specialize in a specific area by taking elective courses of their choice. Merging electives allow students to essentially create their own program of their choice. This is something that can be particularly effective at larger renowned schools like IIMs, ISB, IMT, IITs, MDI, IMI, TAPMI, Apeejay etc. With this approach in the mind of the students here is the detail analysis of the following three specializations:

  1. International business

Students interested for making their career in multinational organisations, export and import houses, SMEs affected by international exposures and affecting global business issues, an international business MBA is aimed. This specialization helps to understand globalization and cross-cultural differences; the process of doing business in emerging markets; managing a multinational enterprise; and the role of multinational organizations in social and environmental issues.

Indian Institute of Foreign Trade (IIFT)  covers international business through their Global Business Concentration, which offer insights into globalization issues affecting organizations and to demonstrate frameworks organizations can use to manage these issues. This includes a live project which allows students to apply international management skills gained during the course. The program includes electives like ‘Innovation and Marketing in Global Economies’ and ‘The Liberalisation & Regulation of International Financial Markets’. IIFT’s also provides lectures through industry leaders heading international organizations, global group projects.

  1. Marketing

An MBA in marketing prepares MBAs for marketing careers by giving them an in-depth understanding of the concepts, tools and practices associated with modern marketing. Marketing MBA graduates can pursue a variety of careers in a variety of industries including consulting, consumer-packaged goods, technology and healthcare.

At Indian Institute of Management Bangalore (IIM-B), the marketing MBA concentration “centers around the premise that the fundamental role of marketing is stewardship of the customer asset and managing the firm’s brand equity,”

The school’s concentration aims to teach students three essential marketing skills: understanding value, creating value and delivering value. Understanding value is the ability to understand the voice of the customer and identify the drivers of value. Creating value is using the tools of marketing (including the traditional four ‘p’s of price, product, place and promotion) to develop products and services that address consumer need and enhance the equity of the company. Delivering value, meanwhile, relates to the way in which the firm’s offerings can be used to manage relationships with customers, partners, suppliers and competitors.

  1. Human resources

An MBA in human resources (HR) teaches you the kind of skills managers need in order to bring in and retain a strong workforce, from initial recruitment to the effective training and development of employees. Tata Institute of Social Sciences (TISS) offers M.A. in Human Resources Management and Labour Relations (HRM & LR) which teaches students how to create vibrant organizational cultures and motivate employees to create strategic advantages in the marketplace.

The first year of this concentration features classes both at Xavier Labour Research Institute (XLRI) and at TISS in order to prepare students for internships in process improvement, benefits/compensation work, and predictive metrics. During the program’s second year, students receive a more dedicated HR curriculum as they prepare to pursue Masters in Human Resources Management and Labour Relations (HRM & LR). Upon graduation, Broad says its HR MBAs are often selected for HR specialist positions at top 100 companies.

One thought on “Career based on MBA Specializations

  1. Aniket

    Highly informative article and will help me select a suitable college for specialization. I am writing CAT Dec’16 and my areas of interests are analytics, consulting and marketing. In future, would like to know more about business analytics combined with marketing. Kindly advise.


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